Gradual sunrise wake-up

Light ramps up slowly to ease you out of sleep—no shock alarms.

Designed for heavy sleepers

Built for snoozers and sleep inertia—wake up calmer and clearer.

Circadian-friendly light cues

Mimics morning light to support a more natural wakeful state.

"The secret of your future can be found in your daily routine." – Unknown

How it works

A gentler way to wake up

Instead of a jarring alarm, your light gradually ramps up to help your brain transition into wakefulness.

01

Set your wake time

Choose when you want to wake up. The clock handles the ramp-up automatically.

02

Sunrise starts before your alarm

Light increases gradually, mimicking dawn so your body eases out of deep sleep.

03

Wake up calmer & clearer

By the time you open your eyes, you’re already closer to fully awake—less shock, less snooze.

Why it works

Light is a gentler cue than noise

Traditional alarms rely on startle. Sunrise alarms rely on signals. Gradual light helps your brain transition toward wakefulness before the moment you “have to” get up.

Supports a natural wake window

Light exposure is a strong environmental cue that tells your body it’s morning.

Reduces “sleep inertia” shock

Instead of yanking you out of deep sleep, the ramp-up helps you arrive gradually.

Easier to build consistency

A calmer wake-up lowers resistance, which makes routines easier to keep.

Quiet morning coffee moment representing intentional living

Our philosophy

Better days start with better mornings.

Mornings quietly shape how we show up for our lives. When the day starts in calm, everything that follows feels more intentional. We build for people who want mornings that feel human—not rushed.

Read our story